Ever thought about how much a business name matters? Is it still relevant in the digital age? Join me, Carrie Saunders, as I shed light on a burning issue we’re facing – rebranding.
As the founder of a 21-year old business, BCS Engineering, I am wrestling with whether our name still embodies what we do and who we are. This episode will take you through our journey, illuminating the thought process behind our original name and the obstacles we are encountering as we contemplate a rebranding strategy.
This is not your typical tech talk episode. Instead, we dive into the thorny issue of rebranding, particularly in the internet era. Is our domain name still crucial? What characteristics make a business name memorable and engaging? This episode is not just a reflection on our journey, but an open forum for you to share your insights and thoughts on rebranding. Let’s peel back the layers of what a business name signifies, how it can evolve over time, and the balancing act between holding onto the past and embracing the future.
Join us in this exploration and let’s unravel the world of rebranding together.
In this episode, you will learn:
- Our personal journey with rebranding our business.
- Who we are and what we do in relationship to branding.
- Key aspects to take into consideration when creating a brand or rebranding.