Today’s episode is all about something that goes deeper than logos and colors—it’s about the soul of your brand.
I’m joined by Laura Nicole Brown, founder of Inspiratti, a branding agency that helps businesses create meaningful brand identities and standout websites that feel true to who they are.
Laura has worked across the globe crafting marketing strategies in everything from petrochemicals to cardiology. With a Master’s in International Marketing and years of experience behind her, Laura brings a strategic yet soulful approach to branding that really stood out to me.
Whether you’re building your business from scratch or giving your brand a much-needed refresh, this episode is packed with insights that will help you show up more confidently and consistently online.
Let’s Recap: Branding with Laura Nicole Brown
Why Brand Identity Matters More Than Ever
In today’s crowded digital marketplace, having a strong brand identity isn’t just a nice bonus—it’s critical for survival. But what truly makes a brand powerful? According to branding expert Laura Nicole Brown, founder of Inspirati, it goes far beyond logos and color schemes. It’s about discovering the soul of your brand.
Branding vs. Marketing: Know the Difference
In a recent episode of the eCommerce Made Easy podcast, Laura shared insights from her extensive global marketing experience, spanning industries from petrochemicals to cardiology. One key point she emphasized: branding and marketing are not the same.
“Marketing is about promoting a product or service,” Laura explains, “whereas branding is about shaping who you are, the image you want to put out there, and the perception people have of you.”
Marketing drives short-term sales. Branding is a long-term strategy focused on recognition and loyalty. And branding always comes first—it lays the foundation for everything else.
Why Branding Comes First
Without a clear brand identity, marketing campaigns can lack direction and consistency. It’s like trying to build a house without blueprints—something might come together, but it likely won’t be strong or cohesive.
For businesses just starting out, Laura recommends focusing on branding before creating websites or logos. Ask yourself:
- What image do I want to communicate?
- Who am I creating this brand for?
- What makes my business different?
Answering these questions will help you develop a brand that truly resonates with your ideal audience.
The Power of Color Psychology
Colors aren’t just a design choice—they carry meaning and emotion. For example:
- Cool tones like blue and green convey calm and competence (commonly used in healthcare).
- Warm tones like red bring energy and urgency.
Choosing the right color palette and using it consistently across your brand helps boost recognition and emotional connection.
Consistency is Key
“Be consistent in how you show up,” Laura advises. That includes:
- Posting regularly on your chosen platforms (like a blog, podcast, or social media).
- Keeping your visuals (colors, fonts, image style) aligned.
- Maintaining a consistent voice and tone in your messaging.
When your audience sees the same look, feel, and message across all touchpoints, you become familiar—and trust begins to form.
Quality Over Quantity
If branding feels overwhelming, don’t try to do everything at once. Laura encourages businesses to:
- Focus on 1–2 platforms where your audience hangs out.
- Prioritize consistent, high-quality content over constant output.
You can always expand your efforts as your business grows.
Branding Builds Trust
Ultimately, strong branding creates a sense of trust. When potential customers encounter a brand that’s consistent, authentic, and clear, they feel confident engaging with it.
In a world full of choices, the brands that stand out are the ones that feel real and reliable. That’s the power of branding done right.
Connect with Laura Nicole Brown
Laura Nicole Brown is founder of Inspiratti, an innovative branding agency that helps organizations discover their ‘soul’ so they can create a meaningful brand identity and a distinctive website that sets them apart. Laura has lived and worked in Slovakia, Singapore, Argentina and London devising global marketing strategies across a range of industries, including supply chain, petrochemicals and cardiology. Leveraging her Masters degree in International Marketing and global marketing roles, Laura is passionate about helping organizations create soulful brands, websites and other digital assets that are backed up with intention and strategy.
Instagram: @inspirattistudios
LinkedIn: Laura Nicole Brown
Website: https://www.inspiratti.com/
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