You’ve probably heard the whispers… “Blogging is dead.”
But here’s the truth: Blogging isn’t dead — boring, inconsistent blogging is. If you want more traffic, more leads, and more sales without constantly relying on paid ads or social media trends, blogging is one of the most powerful tools you still have. Let’s talk about how to make it work for you this year and beyond.
Let’s Recap: How to make blogging work for you
Where the “Blogging is Dead” Myth Comes From
- Rise of video, social media, AI
- People overwhelmed with content — they assume no one reads anymore
- But: Google still loves fresh, helpful written content
Why Blogging is Still a Major Driver of Organic Traffic
- SEO benefits: keywords, internal linking, indexed pages
- Google’s Helpful Content Update favors high-quality blog posts
- Evergreen content that works for you 24/7
- Builds authority and trust with your audience
What Makes a Blog Post Worth Reading in 2025
- Starts with a clear, relevant title (based on what your ideal customer is searching for)
- Includes scannable structure: headings, bullet points, short paragraphs
- Helpful, valuable, easy to understand
- Natural keyword usage (not stuffing)
- Call to Action that leads them further down the buyer journey
Easy Blog Ideas That Drive Traffic
- Answer common customer questions
- Share how-to tutorials
- Provide expert insight or opinions
- Repurpose podcast episodes or videos into blog posts
- Case studies or success stories
Quick Wins to Start or Restart Your Blog
- Pick your first 3 topics based on customer FAQs
- Write once a month to start — consistency > frequency
- Use AI (like ChatGPT!) to help outline or draft
- Add 1-2 internal links per post to other helpful pages
- Share your blog in your emails and social channels
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