If you think Pinterest is just for recipes, party planning, and DIY crafts—think again. Whether you sell digital courses, offer coaching, or run an eCommerce shop, Pinterest could be your secret weapon for driving evergreen traffic and high-quality leads.
In this episode, I’m joined by Pinterest strategist Laura Rike, who’s helped her clients generate six-figure results using Pinterest strategically—and sustainably. You’ll learn how to turn Pins into profits, why Pinterest is more like gardening than social media, and what you need in place to actually make it work for your business.
If you’ve ever wondered whether Pinterest is worth your time—this conversation will change your mind.
Let’s Recap: Pinterest – The Untapped Traffic Machine for Your Business
When you think of Pinterest, what comes to mind? Probably recipes, DIY ideas, or wedding planning, right? But Pinterest is much more than that—it can be a powerful traffic and lead generation tool for your business.
In this podcast episode, I sat down with Pinterest strategist Laura Reich, and she completely shifted how I view the platform. With years of experience helping clients generate six-figure results using Pinterest, Laura offered fresh insights into why Pinterest might be the missing piece in your marketing strategy.
Pinterest Is Not Social Media—It’s a Search Engine
One of the biggest mindset shifts Laura shares is this: Pinterest is not social media. It’s a visual search engine.
Unlike platforms like Instagram or Facebook where content disappears quickly, Pinterest content is evergreen. A well-crafted pin can continue to drive traffic for months—or even years.
As Laura puts it, “Pinterest at its core is a search engine platform. When users come to it, they’re already past the stage of ‘Do I need this?’ They’re searching for that solution, service, or product.”
Pinterest Can Work for Any Business
Another surprising insight? Pinterest works for nearly any kind of business:
- Physical products
- Digital courses
- Coaching or service-based businesses
The key is knowing where Pinterest fits in your marketing funnel—awareness, consideration, or purchase—and crafting pins that lead users toward the next logical step.
Step One: Organize Your Existing Content
Before diving into pinning, Laura recommends organizing your content first. She suggests creating a content vault or planner that categorizes your blog posts, podcast episodes, landing pages, and products into the three stages of the buyer journey:
- Awareness
- Consideration
- Purchase
This gives you a clear map of what content you already have—and how you can repurpose it for Pinterest.
Think Like a Gardener, Not a Sprinter
Laura uses a gardening analogy to explain Pinterest strategy. You can’t plant seeds today and expect a harvest tomorrow. Instead, you need patience and consistency.
She breaks it down into four phases:
- Setup – Preparing the soil
- Systems – Planting the seeds
- Strategy – Nurturing growth
- Scale – Expanding your garden
This methodical approach helps build a long-term Pinterest presence instead of chasing short-term wins.
Text-Based Pins Can Work Wonders
Many business owners think they need fancy graphics or professional photography to succeed on Pinterest. Laura debunks that myth.
“Text-based only images work phenomenally for all three—digital, physical, and service-based businesses,” she says. Since Pinterest is search-based, it’s the text on the image that helps users find your pin.
Optimize Your Landing Pages for Mobile
A common oversight? Not optimizing landing pages for mobile—where 90% of Pinterest users are browsing.
Laura recommends a simple landing page structure:
- A clear title
- A short paragraph
- An embedded form—all visible above the fold
This layout caters to Pinterest’s “bouncy” user behavior and makes it easy for visitors to take quick action.
Ready to Tap into Pinterest?
If you’ve been overlooking Pinterest as a marketing channel, now’s the time to rethink. With the right strategy—and a gardener’s mindset—you can turn Pinterest into a steady traffic machine for your business.
Connect with Amber
Amber Duffney is a brand designer and strategist who helps female coaches who are leading a movement build brands that position them as the only choice for their dream clients.
Facebook – Facebook.com/aduffney23
Instagram – Instagram.com/empowerher_designs
Website – empowerherdesigns.com
Mentioned Resources
Laura’s Pinterest Quiz & Resources – https://laurarike.com/podcast/
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